From The Journal

Like most careers, it’s so beneficial to have a process in place for your work to help make you more productive. I’ve seen many designers approach this subject, but not bloggers.

My method may not suit everyone out there, and that’s completely fine. Instead, I hope it inspires and encourages you to think about your own creative process.

Having a creative process is a way of being able to craft the best content possible. It contains various steps that you have to take to get to a finished product. (Want to know why it’s so important to have a creative process? Check out the first post of this series!)

As a blogger, I know you have a lot of fears. One of the biggest of these fears is the feeling that you’re writing to no one. The feeling that you’re not giving your audience something; whether that be entertainment, motivation or teaching them something new. 

Coming up with a solution to a reader’s problem that really speaks to them is the biggest struggle when it comes to communicating an idea. That’s why this part of my process is one of the most important – and also the most difficult. 

Writing the actual content is the part of my creative process that makes me the most nervous. And, no surprises here, it’s the most time-consuming step too. The way the blog post is going to look and how my readers react to the content, all hinges on each individual word that I write. 

It’s been eye-opening for me as I’ve written this creative process so far. It’s made me realise why I spend so much time in steps one and two – coming up with the idea and doing the research. It’s purely for the writing.  

You might not think writing a blog post is that difficult or time-consuming. You might be able to smash one out in half an hour. So why does it take me so long? How do I go about putting the ideas and research into words? How do I get to the finished blog post? Here’s a look into what step three of my creative process looks like for me.