MY CREATIVE PROCESS PART TWO: THE RESEARCH STAGE
Like most careers, it’s so beneficial to have a process in place for your work to help make you more productive. I’ve seen many designers approach this subject, but not bloggers.
My method may not suit everyone out there, and that’s completely fine. Instead, I hope it inspires and encourages you to think about your own creative process.
Having a creative process is a way of being able to craft the best content possible. It contains various steps that you have to take to get to a finished product. (Want to know why it’s so important to have a creative process? Check out the first post of this series!)
It wasn’t until I started working in the online marketing industry for a living, that I began to understand how important (and eye-opening!) the research stage is.
I used to just write my content straight onto the page without any real structure or background information. But when I discovered that one – Google favours factual content, and two – readers build more trust with you when you include real facts – I started to take this part of my creative process more seriously.
Now, I’ve made it a priority to include research time when it comes to putting each one of my blog posts together.
This step gives me time to learn, time to explore and time to get even more creative. It’s become fundamental for the way I create content for my blog, guest blog posts and my freelance clients.
Here’s an exclusive insight into the second step of my creative process and what this looks like for me.