THE IMPORTANCE OF CREATING GRAPHICS FOR SOCIAL MEDIA
The success of Instagram and Pinterest prove that people can take action purely on visuals alone. So why do visuals play such a huge rule on social media? Let’s break it down.
Here’s 5 Reasons Why Visuals Are Vital on Social Media
#1 | Visuals Are More Attention Grabbing and Memorable Than Text Alone
This concept has been around since the beginning of advertising. And if you’re a visual learner this is nothing new to you. A visual representation tells a better story and can play to the viewers’ emotions.
For example, if you’re hungry and you see a picture of a sandwich on Facebook, you’ll continue to read the ad. On the other hand, if it had been a post without the visual of a sandwich, it wouldn’t have had much affect on you and it’s likely you wouldn’t have noticed it.
It’s also important to point out time moves faster these days. Well, not literally, but it’s evident that our world moves at a faster pace and we digest content faster than our own parents did a few decades ago. We have a shorter attention span and respond better to short and concise messages. Hence the popular 140 twitter character limit. It’s easier for us to remember a visual post that caught our quick eye.